DVD GIFT CARD PACKAGING

Brief/Intro
The back catalogue market in the DVD and Bluray sector is under pressure to keep its presence at retail and we are regularly tasked by a number of clients to find new ideas to present their product to the consumer.

Challenge
Packaging must be economical to keep the price point down and be attractive to traditional and non-traditional DVD and Blu-ray retail outlets.

Solution
Working closely with our CAD experts, we created a bespoke gift card solution that also held and protected a DVD disc. The design team found creative ways to use existing film graphics to adapt to various themes for greeting cards. A range of these gift cards offer flexibility to be merchandised across many sales channels.

Results
Multiple gift cards were created across a range of genres, using studio’s deep catalogue titles for all different greeting card occasions.