DVD GIFT CARD PACKAGING
The back catalogue market in the DVD and Bluray™ sector is under pressure to keep its presence at retail and we are regularly tasked by a number of clients to find new ideas to present their product to the consumer.
Packaging must be economical to keep the price point down and be attractive to traditional and non-traditional DVD and Blu-ray™ retail outlets.
Working closely with our CAD experts, we created a bespoke gift card solution that also held and protected a DVD disc. The design team found creative ways to use existing film graphics to adapt to various themes for greeting cards. A range of these gift cards offer flexibility to be merchandised across many sales channels.
Multiple gift cards were created across a range of genres, using studio’s deep catalogue titles for all different greeting card occasions.