Figurine Creation / Production

Intro/Brief
To re-package the Minions DVD franchise with value-added content across multiple territories/disc configurations.

Challenge
Firstly, identifying and managing a premium item that hadn’t been produced previously for such an established franchise and secondly, making the packaging flexible enough to accommodate multiple territories’ needs.

Solution
We created several ideas, but the clear winner was the Minions ‘lamp’. The solution was shipped from China in outer packaging that allowed the local territories to easily insert their various disc packaging without the need for complicated fitments/additional cost.

Results
A working lamp, that looks stunning, is ‘on-brand’ and cost-effective.