Film Deluxe Packaging

Intro/Brief
Replicate US-led creative/print on a pan-European scale.

Challenge
Matching colour/finishes across different colour ‘profiles and curves’, printers and materials across over xx SKUs and spanning some x million pieces of print/packaging.

Solution
We ran a series of wetproofs and applied colour corrections before artwork localization began to ensure a consistent and perfect match.

Results
Global consistency across the largest TV franchise of recent times and added-value account exclusives for Europe were also developed.