Games Limited Edition Packaging

We were asked by Sony Interactive Entertainment to come up with ideas for packaging to hold an artbook and Steelbook.

For this new title, Sony wanted something a little different to standard clamshell packaging that we’d created on their previous Uncharted 4 campaign.

We proposed a rigid slipcase with drawer and ribbon pull to make the pack more premium, whilst still maintaining the required retail footprint.

Both the drawer and slipcase were covered with soft-touch lamination with a spot gloss enhancing the title treatment, along with a contrasting ribbon colour to form a very smart pack which we localized/batched for 18 territories.