Games Limited Edition Packaging

Intro/Brief
We were asked by Sony Interactive Entertainment to come up with ideas for packaging to hold an artbook and Steelbook.

Challenge
For this new title, Sony wanted something a little different to standard clamshell packaging that we’d created on their previous Uncharted 4 campaign.

Solution
We proposed a rigid slipcase with drawer and ribbon pull to make the pack more premium, whilst still maintaining the required retail footprint.

Results
Both the drawer and slipcase were covered with soft-touch lamination with a spot gloss enhancing the title treatment, along with a contrasting ribbon colour to form a very smart pack which we localized/batched for 18 territories.