Figurines/Brand Launches

Brief/intro
After producing a stunning media campaign for Box Trolls, Laika challenged us to ‘do it again’ with their latest IP, Kubo.

Challenge
Producing and managing our creative inspiration into a mass-producible reality!

Solution
A stunning, intriguing and interactive pack utilising structure to tell the story of ‘parting the waves’ as you open the box, with lighting to silhouette ‘Kubo’ once the box is slid open. The interaction continues with the Japanese paper sliding up to reveal Kubo is his glory with the moon lit in the background. We created the actual figurine too and ensure his safe transit with a clever locked-stage. We produced the artbook house within a drawer to explain the story of Kubo.

Results
Once again, we delighted our client and the lucky recipients alike.