The Legend of Hercules

Brief/Intro
Lionsgate wanted to add more colour and more drama to the US key art and to differentiate from the Dwayne Johnson movie that had released the same year.

Challenge
Create a variety of options with a limited supply of photography that had monochromatic tones.

Solution
We kept Hercules positioned centrally and introduced colour and textures in the skyline and within the army to create depth, drama and energy.

Results
An eye-catching, slick Theatrical Quad poster!