Universal Big Face ‘Hero’ Range


Refresh art on deep catalogue titles to create a line look that will engage consumers.


Design a creative so that they look like they are part of a range, encourage collectability but be individual enough to stand out on shelf and be just as impactful. Additional request was to keep down product costs so special print finishes were not an option.


Create a modern look that focuses on the key characters and uses as much imagery as possible.


A new line-look to engage retail, appeal to collectors and make a statement in-store.